5 Things To Never Do When Building a Profitable Program
A program can be a total business game changer.
I have been in the holistic health field for over 20 years and have built over 52 holistic programs personally and counting.
And in those years there are things that I did that bombed. There are things I did that made me all kinds of money while creating massive transformation for the clients I assisted.
Through building all of these, along with assisting 100’s to build their own holistic program, there are 5 things I would never do again.
1. Not Asking Your Potential Program Clients How They Ideally Want To Solve Their Issue.
If you are looking to build a holistic program that actually sells, then you must, must, must provide it in a way that they want to do to solve it.
Let me give you an example:
The BEST nutrition plan I ever invested in was Keto for Busy Mompreneurs.
Now unfortunately this program is no more because the creator has passed and hadn’t set up her business so that it could continue on without her. So with the loss of her and her beautiful soul, the world also lost access to her program.
Anyways I digress.
Her program started with an assessment about how I truly felt about the transformation I desired and how much time I was honestly going to invest in making it happen.
I was running a 3000 square foot clinic, at that time had 23 therapists, was teaching workshops, had a private practice and two little kids with a husband who travelled all the time for work.
So minimal time was an understatement.
I was looking for fast, nutritious and a teeny, tiny, itty, bitty amount of time to make meals. If it was over 35 minutes. I was out.
Her mealplan was 20-25 minutes from start to finish…AND it even included how to prep a bit during that time for the next days meals.
She had a whole lunch system for both the kids and myself that the kids prepared while I was making that supper. Ever heard of protein pancakes made in the oven while you did your hair and makeup? She had that rolling before tik tok ever did.
It was brilliant and it was exactly how I ideally wanted to solve my healthy meals issue.
I still use her techniques to this day.
Now what would not have worked is if I’m only willing to put in 30min a day into healthy food and you try to sell me a 30-45 min a day solution. I’m out.
2. Not Clarifying How Clients Want Their Information Delivered.
This is an extremely important piece to both your client’s and your success. If you deliver your holistic program material in a way that they are not inclined to learn from or enjoy consuming…they won’t.
For example: If you have spent hours creating video content and your audience prefers to read or listen to audios while they do other things. That means it’s not going to work for them.
So this is a simple question when you are doing your program research that you can ask and the rule of thumb is – majority rules.
Another thing to remember is – if your client wants videos and you hate making videos so you create your program in a different format, it won’t be as enticing for them to invest in.
However they want it – that’s what you provide. It’s their transformation that they are investing in so they will choose what they desire versus what you prefer.
3. You Try To Include Everything You Have In Your Therapy Toolkit And Then Some.
People are not looking for everything you have to want to invest in you. They are looking for the fastest, easiest way to solve their issues.
So you only want to include the bare necessities to get them from their pain to their transformation.
If it’s not critical to making it happen, don’t bother putting it in.
IF and only IF there are “extra things” that will support your client on their transformational journey, you can include them as bonuses.
And yes, I’m going to say it…NO ONE NEEDS ANOTHER GRATITUDE JOURNAL INCLUSION.
These are a dime a dozen right now. Everyone has them included in their offerings…which means they no longer have any perceived value.
We are going for high value inclusions where every piece moves them forward towards the transformation they desire.
So save your time and creation energy for only what’s required.
4. Trying To Solve Everything Your Client Has Going On.
True transformation happens in a multitude of steps and processes.
Our personal growth takes an entire lifetime.
So for example, if you are working with someone who is struggling with fertility, there’s a multitude of different programs you can build. And all of them will assist with moving your clients towards better fertility.
Here’s some examples:
- Improve egg quality through acupuncture (or reiki, or nutrition, etc)
- How to improve sperm count
- Intimacy during fertility struggles
- How to conceive when having a type 2 diabetes
- Amplifying your libido when trying to conceive
- Discover how to protect your mental health when struggling to conceive
- How to set family boundaries when struggling with fertility
- Learn how to ensure that your hormones are balanced for optimal fertility
- Send stress packing to improve your fertility
- The fertility boosting detox
- Your fertility supplement guide
- Yoga for fertility
- Reiki for fertility
- Abdominal fertility massage
- Etc, etc
So as you can see, each one of these can be a stand-alone holistic program without having to solve every one of the issues a fertility client may be going through.
5. Pricing Yourself In Line With Other Programs
Creating a holistic program, along with a no brainer offer literally makes you immune to the “price wars “of the market.
There’s no one else like you with your talents, gifts or offering. So how could anyone price compare you to another so why would you?
People pay for transformation…and they stay for the experience…but that’s a whole other blog.
The bigger and more specific the transformation, the higher the price tag.
So for example:
$ Fertility Issues (General)
$$ Undiagnosed Infertility Issues (Specific)
$$ IVF Treatments (Specific)
$$ IUI Implant Treatment (Specific)
$$ Embryo Transfer Fertility Procedure (Specific)
I invite you to go out there – do your research, develop the fasted track possible to success for your client and price your program in alignment with the high value you are bringing to the table.
Trust me your brilliance is worth every penny.
So if you’re sitting and thinking “Hey, why in the heck aren’t I creating a kick butt holistic signature program offering?” then reach out to me.
Let’s connect and get this solved for you today. Because with your passion, and with my Signature Program Mastery training that includes video trainings, step by step workbooks and private 1:1 coaching you can masterfully craft a holistic signature program offering and signing on new high ticket health clients sooner than you might realize.
So if you want to enjoy all the money, freedom, the time freedom and the really deep, rich fulfilment of having a high ticket healing business that you love, then this is the perfect moment to reach out and to talk about getting trained on building a core offering that becomes a rinse and repeat to wealth WITHOUT sacrificing client impact or YOUR body, mind and soul.
You can check it out here: WHAT’S SIGNATURE PROGRAM MASTERY?
Let’s have a conversation and see if this is a fit for you and your viral program creation!
Xo,
Tracy
PS: I founded my company to empower female holistic professionals to have financial independence through signature programs. And that means you showcasing your expertise in a unique to you and your clients program. It means you are making incredible income. And it means you expanding and fulfilling your potential at the highest level because you get to have it all – money, time freedom and fulfilling your soul’s divine purpose at the highest level.
So if you are ready to stop trading time for money, increase your impact and your income then let’s connect. Book a Free Business Breakthrough Call here
PPS: The wrong holistic business model creates and income cap and burnout whereas the right program could change everything for you.
Get a quick head start by joining our Holistic Professionals Mastering Health & Wealth on Facebook. You’ll get to network with other holistic professionals — ask questions, get advice and strengthen your mindset so that taking action is simple as pie.
See you there!
