How To Market Your Program As A Rockstar Personality
Hey – wanna market your program easily?
In case you haven’t figured it out yet, I am a bit of an addict when it comes to building out systems. When I was younger, I thought it made me boring. It felt like I was on the cleanup crew to fix the mess of businesses that had no systems. Every business I was part of from the age of 13 I ended up fixing something to the point where I became weekend cashier supervisor at Zellers (yes that’s how old I am) by the time I was 15.
Once I stepped fully into it, life became so much more fascinating and fun. It was my innate expertise (zone of genius) that I was really good at, could offer AND get paid for.
PSSST! Everyone has something like this.
Creating a signature program, made it even more amazing because I had one thing to master the heck out of, polish, tweak, improve, add to and remove what was no longer relevant. It was awesome.
But…
Here’s what I find happens with clients when it comes to building out a specialized program…
…they worry that they are leaving money on the table and that this is the only thing they offer….or they kinda, half ass promote it for a few weeks or months….half-heartedly…this is definitely not how you want to market your program.
They have an amazing program that creates amazing results but the marketing is like a weak fart in the wind. You barely notice it and then it’s gone….and then they say no one wants it…HA! Sorry but that’s on them.
As a matter of fact when you market your program you get to play in the magic. It’s where you get to connect with the people you are passionate about serving and the transformation they get to receive for themselves through you.
So let me give you a different perspective on it.
You Want To Market Your Program Like Being a Rockstar
A rockstar is not just about getting up on stage and singing.
Being a rockstar is a full blow business process.
Rockstars, like you, have an ideal client base that they are focused on. It’s their genre.
Now I know it’s hard to believe, but not everyone like 90’s music (they are monsters).
Same as not everyone likes body talk therapies (how absurd).
Not everyone likes the band Journey (wtf?).
Same as not everyone wants to use holistic therapies to cure their diabetes (blows my mind).
PLUS! Even Rockstars Pivot Their Niche To Market & Sell Their Music & You Can Too To Market Your Program Which Then Leads To Sales
Did you know that Taylor Swift used to sing country?
She wasn’t making enough money, pivoted to pop rock and now look at her?
You may need to pivot a little to hit your sweet spot!
LET’S TAKE A CLOSER LOOK AT HOW TO MARKET YOUR PROGRAM LIKE A ROCKSTAR!
WHAT IS IT THAT THEIR MUSIC DOES FOR THEIR IDEAL CLIENT (THE TRANSFORMATION)?
The client gets to experience music that moves them in ways that creates a transformation of emotion. If they are a truly talented rockstar that is not stuck with using all the gimmicks and voice adjusters – clients feel transcended when you listen to their music….or better yet, experience them live.
When they have an album (signature program), they promote the hell out of it…go on tour…do interviews…make videos…offer small samples – as in sing a song from the album (lead magnet)…they have radio stations play it (referrals)…advertise it online, tv, etc.
THIS IS THEIR CONSISTENT MARKETING STRATEGY TO GAIN CLIENTS AND MAKE SALES.
As a rockstar you will spend up to 12 -18 months promoting the heck out of it.
And what happens when you do that?
Yup you got it.
You could make millions.
NOW WHAT ARE THEY NOT DOING?
They are not out their changing their marketing strategy every month or every 3 months.
In reality, it’s the same offer for 12-18 months. The same songs, the same kinds of interviews, the same hit (lead magnet) that everyone listens to over and over again and puts themselves on tik tok shaking their booty to.
They have fans (followers/tribe/clients) that they love.
Their social media platforms, graphics, pages, EVERYTHING – is geared towards this one album (signature program) with the same message/graphics (marketing strategy).
They lay everything out so that they get noticed, they are consistently putting it out there to get in as front of as many eyeballs, ears and bodies possible so that their fans know it’s available and how to purchase it.
Their entire focus day in and day out is marketing that album (marketing strategy + signature program).
WHAT DO ROCKSTARS STILL HAVE?
Other things to purchase!
They have other albums. Plus they have single song purchases. Along with t-shirts and other bling. They have live events. You can hire them privately. ( I went to a private event with Sarah McLaughlan once at a residence – life changing!).
BUT…
You only find it on their website…it is not heavily advertised. The only thing they are hammering out there is their latest album (signature program + marketing strategy).
Those other things are now passive income. They are for raving fans who want more.
REMEMBER…
It’s still the same raving fans (niche) looking for the genre you offer based on your flavor (transformation).
AND WHAT ELSE DO ROCKSTARS DO?
Dress up, show up and are pumped to share with their future clients.
You are alive with excitement. It’s contagious.
Everything they do is intentional (marketing strategy). It is strategized to connect with the people looking for the transformation that they are offering.
They are out there pounding the pavement every single day. They go on tour, they make it happen.
AND…
You believe you are rockstar and should be treated as such.
Also, they do not stop if they get a bad review, if someone says no, if someone says their music sucks, they are UNSTOPPABLE.
This is something that they choose for themselves.
In fact, they surround themselves with people who believe in their offer and transformation.
They have rituals to boost themselves up.
Along with looking after their bodies so that they can do all of the steps that are required to meet their goals without getting tire or sick.
In other words, they have a system.
So I have a few questions for you as you gear up to market your program…
What would it take to become the rockstar of your business?
Think about what would need to be true for you to be able to fully step in and choose this?
Do you need to let go of something in order to make this happen easily?
Above all, what would you need to embrace to keep you unstoppable?
Would love to hear your comments on this.
So go get it rockstar and don’t let anything hold you back!
Xo,
Tracy
PS: If you are ready to stop trading time for money, increase your impact and your income then let’s connect. Book a Free Focus Clarity Consultation here: https://tracyblehm.com/signature-program-mastery/
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