What’s The Value of Adding An Online Course?

Are you uncertain about whether adding an online course is worth your time and investment?

Do you wonder if it’s just a nice addition to your business or if you’ll put in all the work only for it to fall flat?

n this video, Tracy Blehm, founder of Tracy Blehm Coaching and an expert in program building and systems, shares her own experience and insights to help you understand the true value of creating an online course.

Tracy empathizes with those who have doubts, as she felt the same way when she created her first course. However, once she saw it selling successfully, she became a firm believer, eager to share her enthusiasm with everyone. In this video, Tracy outlines four compelling reasons why creating an online course is absolutely worth your time, focus, and investment. She provides tangible examples to demonstrate the potential additional income that can be generated through online courses.

The first reason she highlights is the significant increase in income that can be achieved through strategic and consistent marketing efforts of an online course.

Tracy explains how, with a well-executed webinar-style launch repeated several times, six-figure launches can become effortless. Imagine the positive impact such growth could have on your life and business.

Tracy’s second point focuses on the scalability of online courses, which can be seamlessly integrated into your existing offerings.

She illustrates this with a practical example, showing how selling just ten online courses at different price points can generate substantial additional income, without requiring an overwhelming amount of extra work.

The third reason Tracy emphasizes is the potential for exponential scaling as you refine your marketing strategies.

By leveraging an online course that involves minimal personal contact or group interaction, such as through a Facebook group or weekly group calls, expanding your client base becomes effortless. Tracy provides a step-by-step progression, showcasing how your income can multiply as you improve your marketing and attract more clients.

Addressing a common concern, Tracy assures viewers that they don’t have to sacrifice one-on-one client interactions. She explains how you can maintain your existing client relationships while still enjoying increased revenue and reduced working hours. She shares her own success story of raising rates and attracting higher-quality clients by introducing an online program alongside individual sessions.