How to Sell More Programs by Being Remarkable
You want to sell more programs by being remarkably you. With the instant ability to be online it’s become harder and harder to stand out in the crowd. You can become part of the noise and unfortunately not memorable.
Even if your healing programs and services are nothing short of miraculous – if people don’t know it – you become a dollar for dollar comparison with your nearest competitor.
And we don’t want to do that do we? We WANT to sell more programs!!
This blog post is for you if you are a Holistic Professional, if you want to build a Signature Program, if you want to earn tons of money offering holistic services and expertise and you want to make an incredible impact and of course – sell more programs.
Then you are in the right place.
We are your signature program igniters and want to assist you with creating your unstoppable you.
In this blog I am going to show you 4 steps to sell more of your Signature Programs by being remarkable.
Creating “remarkable” doesn’t need to be hard. Rather it just takes some quiet reflection time to review your ideal client research. Then as you are reviewing it – let your creativity flow in all the ways you can create their transformation in the easiest way possible for your client.
For example: When I owned my clinic, a lot of the energetic based services were not covered by health care plans. Now this could possibly slow down your wealth creation if your mindset is as such…
… OR…
…You could provide a remarkable transformation experience that people would pay anything to get.
So I used to tell my practitioners – “If people are paying you $100/hour then you give them a $200 experience”
Another example would be – If your program price point is $2,999 – give them a $5-$6,000 experience.
So you are probably looking for some clear steps on selling more programs by being remarkable.
Don’t worry I got you!
Step 1:
What’s the overall feeling that people have when going through your program…don’t mistake this for “they want a transformation”…NO! That’s not it.
This is something like – relief, joy, peace, calm, ease, fired up…what are they feeling in their body?
Pro Tip: I would stay away from the word “Empowered” because of how heavily saturated the market is with this word that no one jumps at it anymore. In other words, this term is worn out.
Step 2:
What super specific type of person do you assist?
This is where you really become remarkable.
Sitting here in the library right now as I write this, there are 538 yoga books available to check out.
How do you choose?
You choose the one that creates the specific outcome I desire – not the ones that are just called “Yoga”. By the way there are 213 of these and most haven’t been checked out in years according to this fancy lil computer that I am using to research this on.
Instead I am intrigued by the book “Yoga to Heal High Blood Pressure For Women”….now that’s remarkable because I am VERY interested in this book.
So the person that they assist is Women With High Blood Pressure….super clear and specific.
REMEMBER: The world has changed. There are far more choices but there is less and less time to sort them out.
Moreover, you want to create a remarkable program that the right people will line up to purchase so they can work with you thus selling more programs.
Step 3:
Drop the mindset that you are here to serve everyone with everything.
This is the number one mindset issue I have seen over 17 years of working in the holistic industry. I say to therapists all the time – “Every modality can heal everything but not everyone”.
So STOP IT!!
Stop trying to create a program or a holistic practice for everybody because that’s a program for nobody.
To create massive flow into your business – segment off a specific niche and create a health and wellness program that overwhelmingly supports that pain point.
This lets your ideal client know that it’s a no brainer that you are the person for them… and they are ready to invest in your transformation offer – NOW!!
Step 4:
Research into 1-2 things that other similar programs have overlooked that you could offer them. What are the repeated hiccups – big or small – that you can resolve for them very, very easily.
Think schedulers, kits, checklists, infographics for the fridge or wallet, etc.
Ever hear “A little goes a long way”?
Selling more programs is easy when you use this remarkable technique that people remember.
Let me give you an example of this:
I went on a retreat quite a few years back. It was in a superhot location. There were a lot of people there that didn’t believe in deodorant…it was quite rank with human body odor and this was something that happened quite a bit. It detracted from the experience…A LOT!
However at this one, they had a table right when you walked in where you could sniff and choose a favorite essential oil blend. Then you received a sheer scarf that you could wear around your head, neck or leave beside you on the floor that you could put your essential oil onto.
This masked what was happening with the human condition…it was an awesome little addition that added to the experience that other retreats in the area that I attended didn’t do. Plus as an attendee I got to choose my own experience (it was a delicious citrus scent called grateful heart…mmmm).
When adding to your remarkable experience think of how you can work with your clients’ senses and ALWAYS remember – It’s about them NOT you. This is what enables you to sell more programs.
So this goes for music, clothing, equipment, bedding, etc. You want a totally immersive experience.
Another example: How much more delicious is it to have a massage at a high end spa versus your chiropractic clinic?
When adding to your experience think of how you can work with your clients’ senses and ALWAYS remember – It’s about them NOT you.
So this goes for music, clothing, equipment, bedding, etc. You want a totally immersive experience.
Another example: How much more delicious is it to have a massage at a high end spa versus your chiropractic clinic?
Now don’t think that you can’t do this with a digital program – yes you can. Get creative.
Pro Tip: People are always looking to increase their time freedom, energy and save them money….so start there.
Once you choose to step into specialization, you will have all kinds of insights on what you can do for your client that they will need. What keeps them in momentum? What assists them with making them complete the program and receive the transformation they signed up for? Where do they typically fall off the wagon and what can you offer them to keep them strapped in?
Step 5:
Once you have your birds eye view laid out of what your program will be – ask your ideal client if it’s something that wows them.
So yes, you loop back and ask them for 5 more minutes of their time to take a quick peek at your outline.
I highly recommend that you ask the same people you interviewed so that you have consistency with your work instead of trying to reach out to new ones. It just makes everything more cohesive and is a master step in selling more programs….get the person’s opinion who is going to invest in themselves through you.
If you want to get trained and mentored on how to build out a remarkable Signature Program. And you want to get super clear on who you serve and how, so that you feel confident. You’re prepared and you have things ready to go. You learn how to build it all out and deliver it. Moreover if you want to make a ton of money, I mean a ton of money, then you definitely want to get your hands on what we have waiting for you inside of Signature Program Mastery.
You can check it out here: https://tracyblehm.com/signature-program-mastery/
Check it out, let’s have a conversation and see if this is a fit for you.
I look forward to seeing you in the next blog! Have fun selling more programs!!
Xo,
Tracy
PS: I founded my company to empower female holistic professionals to have financial independence through signature programs. And that means you showcasing your expertise in a unique to you and your clients program. It means you are making incredible income. And it means you expanding and fulfilling your potential at the highest level because you get to have it all – money, time freedom and fulfilling your soul’s divine purpose at the highest level.
So if you are ready to stop trading time for money, increase your impact and your income then let’s connect. Book a Free Focus Clarity Consultation here: https://tracyblehm.com/signature-program-mastery/
PPS: If you want more support and tips around mastering health and wealth as a holistic professional? >>> Join our free group to get access to exclusive trainings, videos and challenges.
